Content Table:
Got Game?
“Get in the game” is taking on a whole new meaning. Advertisers are expanding their reach with in-game advertising, and we’re helping to develop new and creative ways to zero in on the specific markets that advertisers seek through the use of games.
Advergames have been around since the mid-1990s, but not until a few years ago did the platform demand the attention from advertisers that it does now.
It’s clear that the game industry is booming across all demographics, and advertisers are becoming ever more attracted to their allure. Unlike traditional offline media, promotional games produce trackable results such as the number of visitors, duration of visits, sales, and more. The online trend for finding alternative ways to market to consumers is gaining momentum.
From a consumer standpoint, in-game advertising is less obtrusive than other online media formats such as pop-ups and pop-unders that often annoy Internet surfers. When users go online, they are typically looking for relevant and engaging content. Games serve both of these needs.
Games aren’t just for kids; audiences of all ages become absorbed in the material and concepts that are being delivered through the use of games. According to Comscore Media, men ages 18-24 and women ages 45-54 are the fastest-growing segments of online players. As an advertiser, how do you plan on capturing your audience?
The Importance of Game Development
Game development is highly specialized. To profitably integrate a game into your company’s marketing mix, you need an expert with years of experience in game development and the know-how to promote your brand. You need a creative studio that is fully staffed with technical talent, interactive mastery, experienced creative designers, animators, and marketers for the one-of-a-kind game you want.
Silver Oaks: Your Partner in Game Development
Silver Oaks develops specialized games for companies as a way to reach a wider consumer audience. Our game developers create a variety of games, from brain teasers and product-specific games to interactive branding and casual games. You name it, we can create it!
In conclusion, as the landscape of advertising continues to evolve, integrating gaming into marketing strategies offers a unique opportunity to engage consumers in an interactive way. Whether you’re a brand looking to connect with your audience or a gamer seeking new experiences, the world of games holds immense potential.
To Learn More About Game Development, Click Here!
